Emplacement

Massy
France
France

Contrat

À plein temps, Durée indéterminée

Date de publication:

2026-11-10

Online to:

2027-01-09
EUR 15.00 HOUR

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Global Customer Marketing Manager

Ivalua
France
2 heures il y a

pstrongCUSTOMER MARKETING MANAGER /strong /ppMassy - France /ppFounded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions. /ppstrongCOMPANY OVERVIEW /strong /ppAt Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration. /ppWe achieve this through our leading cloud-based spend management platform that empowers hundreds of the world#39;s most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities. /ppLearn more at . Follow us on a LinkedIn /a /ppstrongTHE OPPORTUNITY /strong /ppROLE: /ppIvalua is looking for a hands-on Customer Marketing Manager to own customer marketing execution across 3 geographies. Reporting to the Director of Customer Marketing, this is the person who supports strategy building, plan writing, and turns it into activity: the campaigns and assets our customers engage with, the relationships that turn users into advocates, the stories that prove our value, and the tactics that grow revenue inside the accounts we already have. /ppYou will own our customer journeys end to end, including advocacy, reference curation, and digital and demand generation into the install-base. You will work closely with Customer Success, Sales, Product Marketing, and Digital Marketing to keep a consistent voice of the customer running through everything we do. /ppThis is a role for someone who runs on data. You will use customer, product usage, and pipeline data to decide who to target, what to build, and where to invest (media, networks, audiences, vertical, etc.)—and you will hold yourself accountable to hard numbers on adoption, advocacy, and expansion. Instinct matters, but the plan is built on evidence. /ppYou will partner with your Customer Marketing, Field Marketing, Partner Marketing, and Strategic Account Management to understand analytics and support ABM enhancement, our engagement model, governance, and measurement. /ppstrongWHAT YOU WILL DO WITH US /strong /ppstrong360 including Customer Experience /strong /pullistrongOwn globally delivered nurture and upsell programs: /strongPlan, manage, and execute customer programs end-to-end, liaise with Event Marketing, direct promotion flows and messaging around strategic priorities, and pursue white space to support a 360 and consistent progressive customer journey. /lilistrongSupport traffic to key events (e.g. Ivalua Now), post-event engagement, and lead management: /strongPartner with Sales and Customer Success to fill the room with the right customers and prospects, and tie every event attendance to clear pipeline, adoption, or advocacy outcomes. /lilistrongSupport and value ABM strategy: /strong Within ABM project team, be part of key segment definition, support 1:1 and cluster planning and maintenance, and create governance structure (cadence meetings, analytics collection, regular workshops, etc.) /lilistrongDevelop value and visibility of reference base: /strongCurate, nurture, and manage a healthy pipeline of reference customers, advocates, and speakers, and keep the reference program organized and responsive for sales and analyst relations. /lilistrongVoice of the customer: /strongAct as a connector between markets and internal teams, surfacing your program feedback and success signals to Product Marketing, Product, and Customer Success. /li /ulpstrongDemand Generation in the Install Base /strong /pullistrongGenerate expansion demand: /strongDesign and run campaigns that drive cross-sell and upsell within existing accounts — nurtures, webinars, in-product and email programs, and event follow-up that create qualified expansion opportunities. /lilistrongTarget with data: /strongUse whitespace, product use cases, and account health data to identify the highest-propensity expansion accounts and prioritize where to spend effort. /lilistrongPartner on pipeline: /strongWork with Sales, Customer Success, and Demand Gen to target the right accounts and modules, hand off leads cleanly, and track influenced pipeline. /lilistrongSegment personalize: /strongTailor messaging and offers to executive, business, and practitioner personas based on where each account is in its adoption journey. /li /ulpstrongData, Analytics Reporting /strong /pullistrongMeasure what matters: /strongDefine the metrics that matter for each program — digital moves and event ROI, advocacy participation, content usage and format development, influenced and sourced pipeline — and report on them clearly to leadership. /lilistrongTurn data into decisions: /strongAnalyze customer, engagement, and pipeline data to spot patterns, test hypotheses, and reallocate effort toward what works. Treat every program as a measurable experiment. /lilistrongBuild the dashboards: /strongOwn the reporting for North American customer marketing, keeping performance visible and current in tools like the CRM, marketing automation platform, and spreadsheets or BI dashboards. /lilistrongCross-functional execution: /strongCollaborate daily with Customer Success, Sales, Product Marketing, and Corporate Communications to deliver coordinated customer marketing across North America. /li /ulpstrongYOUR PROFILE /strong /ppIf you have the below experience and strengths this role could be for you: /pullistrongExperience: /strong6+ years of B2B marketing experience, with a strong core in customer marketing, advocacy, digital or lifecycle marketing at an enterprise SaaS company. /lilistrongDigital marketing (email, web, media and social media): /strongProven, hands-on experience planning and running cross-media, programmatic campaigns from very opportunistic tactics to longer term nurturing. /lilistrongAccount Based Marketing experience: /strongComfortable with “reverse planning”’ approach, starting from clients, with early partnership in marketing operations with Sales, with evergreen results monitoring. /lilistrongRelationship Builder: /strongA track record of building genuine relationships with enterprise customers and turning them into references, advocates, and speakers. /lilistrongAI savvy: /strongDemonstrated ability to employ, accelerate your tasks, expand your knowledge or campaign visibility with available AI capabilities in your environment, ability to prompt and clearly define agents setting. /lilistrongDemand Gen Instinct: /strongExperience running campaigns that generate demand and expansion pipeline from an existing customer base, and comfort working alongside Sales toward revenue goals. /lilistrongData Analytics: /strongGenuinely comfortable with data — you can segment an account base, read a pipeline report, build and interpret dashboards, and use metrics to defend decisions. Fluency with CRM, marketing automation, and spreadsheets or BI tools is expected. /lilistrongSaaS Knowledge: /strongUnderstanding of enterprise customer journeys, ideally in SaaS, procurement, or supply chain technology environments. /lilistrongExecution Ownership: /strongHighly organized, detail-oriented, and able to run multiple programs at once in a fast-moving environment. /lilistrongLanguage Skills: /strongFluency in English and French is required. /lilistrongEducation: /strongPreferred University degree in Marketing or equivalent experience with proven skills in customer marketing. /li /ulpstrongWHAT HAPPENS NEXT /strong /ppIf your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today! /ppOur Talent team will guide you through every step of the interview process - from preparation to completion. They#39;re here to support you! /ppOur recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role. /ppInterviews will be conducted virtually via video or on-site with face-to-face meetings. /ppstrongLIFE AT IVALUA /strong /pulliHybrid working model (3 days in the office per week) /liliWe#39;re a team dedicated to pushing the boundaries of product innovation and technology /liliSustainable Growth, Privately Held /liliA stable and cash-flow positive Company since 10 years /liliSnacks and weekly lunches in the office /liliFeel empowered to pursue your goals with improved team collaboration and increased creativity/productivity /liliUnlock and unleash your full professional potential with our exceptional training and career development program /liliJoin a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued /liliRegular social events, competitive outings, team running events, and musical activities, /liliComparably recognized Ivalua for the following (: /li /ulpstrongPowered by People - Powered by You! /strong /ppUnited by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. /ppstrongExperience life at Ivalua - check out our captivating /stronga strongvideo /strong /astrong! Gain insight into our unique company culture and get a glimpse of what it#39;s like to work with us. /strong /pp#LI-HYBRID #LI-AP1 /p

Postuler

Global Customer Marketing Manager

Emplacement

Contrat

Date de publication:

Online to:

Global Customer Marketing Manager

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